Making a Difference

The holiday season has always been a time of giving. At CalNational Bank, we strive to make a difference in the lives of our customers, co-workers and our community.

As our President and CEO recently wrote,

“Before on-line banking and ATM’s, a face-to-face encounter between customers and community bankers was common in

America

.  And for the bankers, that was a good thing. Bankers were able to meet the members of the community, know their names, their family, and where they worked.  In turn, bankers became an important and trusted part of their customer’s daily life.  Equally important, we were members of the community whose services were valued and depended upon like the daily mail.  What a great feeling you had when you shopped, dined or worshipped in the town where you worked and everyone knew…. You were their banker!

Times have changed.  While people still hunger for warm and human interactions with their banker, many banks have become “cold” and impersonal.  Banks have made this shift away from traditional community banking citing “competitive pressures” and the “commodization” of banking.  Cal National is different!  Our employees want to make a difference in the lives of their customers and take pride in what they do.  We also believe that random acts of kindness and consistent customer appreciation take very little effort and pay big dividends to our customers and ourselves.  Rather than limiting our interactions to our local branch or loan office, we extend ourselves investing our time, talents and treasures within the communities we live and work in.”

At CalNational Bank, we make a difference in our communities by giving generously to local charities. We make a difference in the lives of our co-workers by offering employees paid time to volunteer in their community. And we make a difference in the lives of our customers by not being just another transactional bank – but a community bank.

We wish you all a wonderful holiday and a prosperous 2006!